| The world of search engine marketing and advertising on the Internet is a multi-faceted proposition. Often, abbreviations and acronyms are used to describe common elements of marketing campaigns. The following glossary is a compilation of both commonly-used Internet marketing acronyms and common themes in search engine marketing. |
| Search engine optimization is a multi-faceted practice of achieving the highest quality content on a web site or page, so that a site has the information users want and ranks highly in search engine results. The following are important terms associated with this practice. |
| The phrase “Web 2.0” is a term that has come into popular use in recent years, referring to web technology that encourages group collaboration and sharing. Many technologies have been developed to support and encourage this growth in new social uses of the web, and along with that is an array of jargon. Here is a glossary of common “Web 2.0” phrases. |
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